Georgiana Biciusca
Partner
Brand implementation
In our jobs, we are preoccupied with every type of representation the BRAND will undertake. We simply don’t leave that to chance.
We are really good at pinpointing what makes your BRAND different and unique.
Since we accomplish that, you can only imagine what else we have in store for your brand.
We see it as it is, but then we add that extra layer of awesomeness, with a pinch of imagination, and here we have it: your BRAND casting its mark so powerfully, that it simply cannot be ignored.
Do you see it?
We walk the talk, but we’re also good listeners.
We specialize in wholesome communication strategies, so that we avoid situations where brand communication simply falls through the cracks.
Through our 11+ years of expertise in the communication industry, one thing has stuck with us in terms of what represents a successful business: THE BRAND.
Whether it’s a corporate, a product, a service or an employer’s brand, its importance is critical, because it directly impacts the business itself.
Brands and branding, when coached right, will change the audience’s perceptions, will bring in new opportunities and will increase the awareness level so that
your brand might reach the most exhaustive audience possible.
Basically, that’s our ultimate goal and the reason we do what we do: coaching brands to deliver on their outmost potential
First, we deal with the BRAND DISCOVERY PROCESS and all that it entails:
In our jobs, we are preoccupied with every type of representation the BRAND will undertake. We simply don’t leave that to chance.
Once the brand discovery & brand visual identity stages are completed, we move forward to the external expression of the NEW BRAND (online + offline),
In our work lives, we are a bunch of professionals – some of us brand strategists, others designers, others project managers – who had the inspiration to come together in a team structure that brings out the best in each of us.
What glues us together is a solid understanding of the brand creation process and a keen desire to coach businesses accomplish their goals.
Here are our key people, with our everyday faces and a little something from us to get to know us better:
Partner
Partner
Partner
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Nicolae Iorga Street No 5, Commons Building, Ground Floor
Commons Romana
First, we deal with the BRAND DISCOVERY PROCESS and all that it entails:
Brand Analysis & Audit
Competitive Analysis
Brand Positioning Territory
Furthermore, we move forward to the next step, the BRAND POSITIONING PROCESS:
Brand Positioning
Brand Architecture
Brand Launch Strategy
In the same time, we also take on the BRAND DESIGN PROCESS and work on:
Brand Naming
Brand Logo Design / Corporate Visual Identity
Brand ID / Brand Guidelines / Brand Book
Brand Expression Platform
In our jobs, we are preoccupied with every type of representation the BRAND will undertake. We simply don’t leave that to chance.
We take care – consistently and continuously – of the way the brand identity is manifested across all media.
That’s how we see it to mix together the branding and the marketing processes into a unified whole.
In that respect, for us brand implementation is a continuous process, which means taking care
of the brand’s image and presence despite any changes and any external factors that might appear.
Once the brand discovery & brand visual identity stages are completed, we move forward
to the external expression of the NEW BRAND (online + offline), namely we
set the framework for the COMMUNICATION STRATEGY:
Content Creation
Publication Strategy
Social Media Strategy
Web Design
