Brand Identity &
Strategic Communication
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Art, Design, Digital
Nicolae Iorga Street No 5, Commons Building, Ground Floor
Commons Romana
In our jobs, we are preoccupied with every type of representation the BRAND will undertake. We simply don’t leave that to chance.
We take care – consistently and continuously – of the way the brand identity is manifested across all media.
That’s how we see it to mix together the branding and the marketing processes into a unified whole.
In that respect, for us brand implementation is a continuous process, which means taking care
of the brand’s image and presence despite any changes and any external factors that might appear.
Once the brand discovery & brand visual identity stages are completed, we move forward
to the external expression of the NEW BRAND (online + offline), namely we
set the framework for the COMMUNICATION STRATEGY:
Content Creation
Publication Strategy
Social Media Strategy
Web Design
First, we deal with the BRAND DISCOVERY PROCESS and all that it entails:
Brand Analysis & Audit
Competitive Analysis
Brand Positioning Territory
Furthermore, we move forward to the next step, the BRAND POSITIONING PROCESS:
Brand Positioning
Brand Architecture
Brand Launch Strategy
In the same time, we also take on the BRAND DESIGN PROCESS and work on:
Brand Naming
Brand Logo Design / Corporate Visual Identity
Brand ID / Brand Guidelines / Brand Book
Brand Expression Platform
